The Single Most Important Skill for Leaders
I am Writing a New Book - Story Is the Strategy: Why Every Problem Is a Story Problem with a Story Solution
I am Writing a New Book
Story Is the Strategy: Why Every Problem Is a Story Problem with a Story Solution
This is not a marketing book.
It’s not about branding tricks or polished messaging.
It’s about the human operating system beneath behavior.
Behavior follows belief. Belief follows story.
If you want someone to buy, stay, commit, refer, change, or grow, you must change the story driving that behavior.
That applies in companies.
And it applies in life.
In your life.
Because you are not just making decisions.
You are living inside a narrative.
And whether you realize it or not, that narrative is shaping every decision you make.
This book brings together the ideas I’ve been refining for more than two decades — in workshops, in leadership rooms, and in one-on-one conversations with people trying to figure out why smart strategies sometimes fail.
Often the details of the strategy aren’t wrong.
The story underneath it is.
I am fully convinced of this: storytelling is the single most strategic skill a leader can master.
Full stop.
Release Date
The book is scheduled for release on November 9, 2026.
Between now and then, I’ll be writing, refining, testing language, and pressure-testing the framework in real rooms with real leaders.
You can preorder the book today. Preordering this book is a huge way to support my work here. It allows me to free up my time to focus on research and writing. If you’ve been a supporter of me in the past, I really appreciate it. If you’re able to support this particular effort, it would mean a great deal to me at this time.
There are three options to preorder below. (Click to order.)
Preorder Below:
eBook— $20
Early copy of the eBook before the release
Signed Hard Copy (and eBook) — $45
Signed hard copy mailed to you
eBook included
Founding Story Partner — $300
Everything above
Name listed in a special “Founding Partners” section of the book
Invitation to a private 60-minute 1:1 Story Strategy Zoom session
The Story Partner tier is limited to 20 people. It helps support me as I write and includes a one-on-one coaching session focused on the story strategy for your personal brand and/or your organization.
I’ve been teaching this for most of my professional life. Now I’m building it into something that you can have with you 24/7. If you believe story shapes decisions — in business or in life — I’d love for you to be part of the beginning of this journey.
Because strategy shifts when the story shifts.
And once you perfect the story, everything else starts to fall into place.
Story is the thing most leaders keep trying to bypass with spreadsheets, slogans, and LinkedIn incense. But people do not follow data until the data has a meaning they can live inside. Change the story and behavior starts moving because the nervous system finally has a map. Ignore the story and you get another expensive strategy deck quietly decomposing in a Google Drive folder next to “Q3 Alignment Final FINAL v7.”